Big Brands in the NFT space

Big Brands in the NFT space

NFTs (Non-fungible tokens) are maybe the biggest trend in the blockchain industry right now. According to Fortune, $37bn were sent to NFT marketplaces in 2022 as of May 1st.

Same article tells us that 2022 broke records in matter of sales with Moonbirds NFT which broke over $500 million in sales and Otherdeed that pulled more than $700 million. “The success shows that the craze is not over” said Modesta Masoit, finance director at Dapp Radar.

Number of active NFT buyers and sellers

The number of active wallet addresses keeps rising. Of course all this hype attracted many big brands that want to be part of the Web 3.0 phenomenon: NFTs, metaverse and VR, you name it and we can show you a brand that’s already doing it.

Let’s start the list with a country:

The United Kingdom announced their own NFT collection as they intend to lead the way in the crypto space.


In December 2021, Pepsi launched a collection of 1,893 NFTs on the Ethereum blockchain for free. You can find their collection on Opensea.


Adidas bought an Bored Ape Yacht Club NFT for around $180.000 and they are closely working with crypto influencer gmoney.eth and the digital comics PUNKS Comic.
In addition they also launched a collection of 30.000 NFTs called Adidas Originals: Into the Metaverse that can be found on Opensea as well.


They launched CyptoKicks, physical shoes that are paired with an NFT.

Coca Cola

Coke held an online auction for their first NFTs, collecting $575.833. The auction was held for 72 hours on Opensea marketplace.

Mc Donald’s

They released a collection of 10 NFTs celebrating the 40th birthday of everyone’s much loved McRibs sandwich. The 10 NFTs were distributed as giveaways, on Twitter.


One of the biggest American brands, the NBA joined the blockchain trend with a marketplace of its own, NBA Top Shot which is selling top basketball moments.

Other big names that joined the industry are: Gucci, Formula 1, Budweiser, Reddit, Ray-Ban, Lamborghini, Samsung and many many more (difficult to keep the list updated as new brands join in every day).


How to launch a successful NFT collection (part 1)

How to launch a successful NFT collection (part 1)

Well, things are not as simple as one might think. You can’t just throw anything out there and expect it to sell.
There are many factors that need to be considered before even starting to think about how it’s gonna look like: What’s the goal of the project? What are you hoping to accomplish? Is now a good time?

Marketing is another important aspect that needs to get taken care of. Social media as a communication channel is a must because your community needs to be updated. Talking about community, you will have to build one and more important, you will have to bring the right people in. As we all know, NFT projects are all about community so this might be the most valuable advice we can give you.

After you have your goal, you can start thinking about how the project will work and what will it do. Will it really bring any value? Is it solving an issue? Do people need what you want to offer?

Now you can start thinking about the design and how will the NFT look like. Will it be a character? An animal? An object? Will the design be 2D or 3D? There are many questions you will have to ask yourself. After you decide, you have to look for the right artist that can represent your idea in an image.

There’s a lot more to talk about so part 2 is coming soon.