Big Brands in the NFT space
NFTs (Non-fungible tokens) are maybe the biggest trend in the blockchain industry right now. According to Fortune, $37bn were sent to NFT marketplaces in 2022 as of May 1st.
Same article tells us that 2022 broke records in matter of sales with Moonbirds NFT which broke over $500 million in sales and Otherdeed that pulled more than $700 million. “The success shows that the craze is not over” said Modesta Masoit, finance director at Dapp Radar.
The number of active wallet addresses keeps rising. Of course all this hype attracted many big brands that want to be part of the Web 3.0 phenomenon: NFTs, metaverse and VR, you name it and we can show you a brand that’s already doing it.
Let’s start the list with a country:
The United Kingdom announced their own NFT collection as they intend to lead the way in the crypto space.
Adidas bought an Bored Ape Yacht Club NFT for around $180.000 and they are closely working with crypto influencer gmoney.eth and the digital comics PUNKS Comic.
In addition they also launched a collection of 30.000 NFTs called Adidas Originals: Into the Metaverse that can be found on Opensea as well.
They launched CyptoKicks, physical shoes that are paired with an NFT.
Coke held an online auction for their first NFTs, collecting $575.833. The auction was held for 72 hours on Opensea marketplace.
They released a collection of 10 NFTs celebrating the 40th birthday of everyone’s much loved McRibs sandwich. The 10 NFTs were distributed as giveaways, on Twitter.
One of the biggest American brands, the NBA joined the blockchain trend with a marketplace of its own, NBA Top Shot which is selling top basketball moments.
Other big names that joined the industry are: Gucci, Formula 1, Budweiser, Reddit, Ray-Ban, Lamborghini, Samsung and many many more (difficult to keep the list updated as new brands join in every day).