Big Brands in the NFT space

Big Brands in the NFT space

NFTs (Non-fungible tokens) are maybe the biggest trend in the blockchain industry right now. According to Fortune, $37bn were sent to NFT marketplaces in 2022 as of May 1st.

Same article tells us that 2022 broke records in matter of sales with Moonbirds NFT which broke over $500 million in sales and Otherdeed that pulled more than $700 million. “The success shows that the craze is not over” said Modesta Masoit, finance director at Dapp Radar.

Number of active NFT buyers and sellers

The number of active wallet addresses keeps rising. Of course all this hype attracted many big brands that want to be part of the Web 3.0 phenomenon: NFTs, metaverse and VR, you name it and we can show you a brand that’s already doing it.

Let’s start the list with a country:

The United Kingdom announced their own NFT collection as they intend to lead the way in the crypto space.


In December 2021, Pepsi launched a collection of 1,893 NFTs on the Ethereum blockchain for free. You can find their collection on Opensea.


Adidas bought an Bored Ape Yacht Club NFT for around $180.000 and they are closely working with crypto influencer gmoney.eth and the digital comics PUNKS Comic.
In addition they also launched a collection of 30.000 NFTs called Adidas Originals: Into the Metaverse that can be found on Opensea as well.


They launched CyptoKicks, physical shoes that are paired with an NFT.

Coca Cola

Coke held an online auction for their first NFTs, collecting $575.833. The auction was held for 72 hours on Opensea marketplace.

Mc Donald’s

They released a collection of 10 NFTs celebrating the 40th birthday of everyone’s much loved McRibs sandwich. The 10 NFTs were distributed as giveaways, on Twitter.


One of the biggest American brands, the NBA joined the blockchain trend with a marketplace of its own, NBA Top Shot which is selling top basketball moments.

Other big names that joined the industry are: Gucci, Formula 1, Budweiser, Reddit, Ray-Ban, Lamborghini, Samsung and many many more (difficult to keep the list updated as new brands join in every day).


Where are we in crypto?

Where are we in crypto?

Let’s break the misconception that if you haven’t bought BTC at 200$, you missed the train. No, the blockchain technology is still in its incipient phase.

To explain better, imagine building a completely new city: you start by validating the plan (our case BTC – it’s here to stay – it’s validated), then you build off infrastructure that will help develop the rest of the city: you start off by building pipes and roads in order to get to building those fancy skyscrapers and shopping malls, right?

Same in crypto: at this point everyone is developing the infrastructure that will allow others to build projects that will directly help humanity and individuals. There are few protocols related to the consumer, but they are growing really fast and we will see more and more of them in the upcoming years.

As a reference, big companies, brands, banks and institutions are just starting to invest in crypto because they feel like the market just became healthy enough (maybe i’m wrong, but these companies with huge budgets must know something, otherwise they wouldn’t risk their money, right?).

So yes, holding some bags of BTC in 2008 would have been great, but there are many other projects with huge potential that are just waiting to have their white papers (business plans) read.

One more very important aspect is that the whole crypto concept isn’t about buying into a project and waiting for its price to grow, crypto is about technology, evolution and smart people getting together.

We know that the first thing that comes to everyone’s head when we say crypto is money, but that’s really not the main point, the blockchain is here to make things easier and more transparent for everyone. Some projects might fail, but that’s still part of the evolution process: others will see and learn from their mistakes and this is the only way to go forward.

Medicine was not invented overnight either..


How to launch a successful NFT collection (part 1)

How to launch a successful NFT collection (part 1)

Well, things are not as simple as one might think. You can’t just throw anything out there and expect it to sell.
There are many factors that need to be considered before even starting to think about how it’s gonna look like: What’s the goal of the project? What are you hoping to accomplish? Is now a good time?

Marketing is another important aspect that needs to get taken care of. Social media as a communication channel is a must because your community needs to be updated. Talking about community, you will have to build one and more important, you will have to bring the right people in. As we all know, NFT projects are all about community so this might be the most valuable advice we can give you.

After you have your goal, you can start thinking about how the project will work and what will it do. Will it really bring any value? Is it solving an issue? Do people need what you want to offer?

Now you can start thinking about the design and how will the NFT look like. Will it be a character? An animal? An object? Will the design be 2D or 3D? There are many questions you will have to ask yourself. After you decide, you have to look for the right artist that can represent your idea in an image.

There’s a lot more to talk about so part 2 is coming soon.